American Gamers Older Than Ever, Industry Reports

According to the latest annual report released by the Entertainment Software Association (ESA), the average age of an American gamer has risen to 37, compared to 29 roughly two decades ago. The findings highlight how gaming has evolved from a pastime largely associated with younger audiences into a mainstream form of entertainment enjoyed by people of all ages.

ESA President and CEO Stanley Pierre-Louis said the gaming population now closely reflects broader US demographics, with more than half of all players aged 35 or older. The increase is largely attributed to generations that grew up playing video games and have continued the hobby into adulthood, alongside older adults who have embraced gaming in recent years.

The report also challenges long-standing perceptions about gamers. Men account for 53 percent of players, while women represent 46 percent, with women outnumbering men among the Baby Boomer generation.

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Overall, 67 percent of Americans play video games for at least one hour each week. The category includes everything from major console releases to mobile and casual gaming experiences.

The industry has also regained momentum financially. US video game revenues reached $60.7 billion in 2025, marking the strongest performance since the pandemic-driven boom of 2021. Following a temporary decline as lockdown restrictions eased, the sector has returned to a growth trajectory.

The report comes at a time when governments in the United States and Europe are considering stricter regulations on screen time, online safety, age verification and in-game purchases. Industry leaders argue that video game companies have long implemented parental controls and content-rating systems designed to protect younger users.

The ESA highlighted the role of the Entertainment Software Rating Board (ESRB), which provides age ratings and content information for video games sold across North America. Major gaming platforms such as Microsoft’s Xbox, Sony’s PlayStation and Nintendo Switch also offer parental control features that allow families to manage content access, spending limits and screen time.

Despite these measures, the industry continues to face growing scrutiny over online safety concerns, particularly as gaming platforms increasingly incorporate social and communication features. Companies such as Roblox have come under increased attention from regulators and policymakers regarding child safety practices.

Industry representatives maintain that existing safety systems and collaborative efforts provide a strong foundation for protecting players while allowing the gaming sector to continue its expansion.