Nimra Mehra Accuses Music Label of Exploitation and Rights Misuse

ISLAMABAD: Rising Pakistani singer Nimra Mehra has come forward with serious allegations against her former management company and music label, Beyond Records, accusing them of exploiting her work, mishandling her music rights, and damaging her artistic image.

In a video message shared on Instagram, Mehra expressed her frustration, stating, “I’ve been wanting to let this out for a while now. I guess now is the time.” She alleged that Beyond Records profited from her songs, sold her rights to another company without her consent, and undermined her creative identity.

Calling for prayers and support from her fans and the music community, Mehra’s statement quickly sparked widespread discussion about artist exploitation and the lack of transparency in Pakistan’s music industry. Fellow musicians and fans have rallied around her, urging for accountability and reform within the recording industry.

Known for her soulful voice and emotionally resonant lyrics, Nimra Mehra rose to prominence with her breakout track Je Pata Hunda, which earned her the title of Spotify’s Equal Pakistan Ambassador for February 2024. Her follow-up single, Tu Subha Di Pak Hawa Warga, cemented her place as one of the most promising voices in the country’s contemporary music scene.

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In a previous interview, Mehra explained that she adopted her stage name to differentiate herself from other artists with similar names, a decision that symbolized her commitment to carving out her own unique identity in the industry.

The allegations have reignited conversations around artist rights, contract transparency, and ethical practices in Pakistan’s growing music ecosystem.