EU Raises Concerns Over Meta’s Endless Scrolling Features

ISLAMABAD: (News Desk) – The European Union has raised concerns over certain features on Meta’s Facebook and Instagram platforms, particularly those designed to encourage continuous scrolling among users.

According to international media reports, the European Commission has urged Meta to review and modify features such as endless scrolling, autoplay videos, and highly personalized recommendation systems, citing concerns over their potential impact on children’s mental health.

The EU has emphasized the need for stronger safeguards for young users, with authorities warning that companies failing to comply with digital regulations could face significant penalties, including fines of up to 6% of their global annual revenue.

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Meta has rejected the concerns raised by European regulators, stating that the company’s existing measures to protect younger users were not fully reflected in the European Union’s assessment.

The dispute highlights growing regulatory scrutiny worldwide over social media design practices, user engagement systems, and online safety protections for children.