CCP Fines British Lyceum PKR 5 Million for Misleading Advertisement Claims

The investigation also revealed that British Lyceum submitted unsigned and improper financial statements.

ISLAMABAD: The Competition Commission of Pakistan (CCP) has imposed a fine of PKR 5 million on British Lyceum (Pvt.) Limited for publishing a deceptive advertisement containing false claims about earnings, affiliations, and board membership.

According to the CCP, the ad falsely stated that teachers could earn up to PKR 250,000 per month and claimed a project valuation of PKR 3.7 billion. It also misrepresented an affiliation with Cambridge Global UK — a dormant entity — and falsely claimed that renowned educationists and technologists were part of the company’s Board of Directors.

An inquiry was initiated following public complaints. The CCP investigation confirmed that the claims were unverified and misleading, violating Section 10 of the Competition Act, 2010.

As a result, the Commission levied a PKR 3 million fine under Section 10(2)(b) for misleading consumers, and an additional PKR 2 million under Section 10(2)(a) for potentially harming other businesses.

The investigation also revealed that British Lyceum submitted unsigned and improper financial statements. Furthermore, the Securities and Exchange Commission of Pakistan (SECP) had flagged the company for suspected unauthorized activities — factors that were considered aggravating during the penalty assessment.

Read more: CAT Upholds CCP Ruling: Diamond Paints Fined for Misleading Ads

However, British Lyceum removed the advertisement following the launch of the inquiry, which the Commission acknowledged as a mitigating action.

The CCP reaffirmed its commitment to ensuring fair competition and protecting consumers from deceptive marketing. Citizens are encouraged to report misleading advertisements or anti-competitive practices by contacting CCP at 0304-0875255 or via email at miu@cc.gov.pk.

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