ARY and Tower Sports Secure Pakistan Cricket Board Broadcast Rights in Landmark Deal
Pakistan Cricket Board Grants Broadcast Rights to ARY and Tower Sports in Major Agreement
-Pakistan-The Pakistan Cricket Board (PCB) has awarded the broadcast rights for all home international cricket matches from August 2024 to December 2026 to a consortium of ARY and Tower Sports. The rights were secured through a transparent tender process and mark a significant milestone in the growth of cricket in Pakistan.
The 28-month broadcast deal, worth double the price of the previous two-year cycle, includes 11 Tests, 26 ODIs, and 24 T20Is. The consortium will also broadcast two three-nation ODI series, featuring some of the world’s top cricketing nations.
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ARY Communications Founder and CEO Salman Iqbal expressed his commitment to bringing top-notch sporting events to Pakistani audiences, while Duraid Qureshi, CEO of HUM Network, praised the partnership as a positive development for cricket fans and Pakistan’s image as a host nation.
PCB Chief Operating Officer Salman Naseer welcomed the partnership, acknowledging the support of ARY and Tower Sports for Pakistan cricket.
Additionally, the PCB announced a commentary panel for the upcoming Pakistan versus Bangladesh Test series, featuring Aamir Sohail, Athar Ali Khan, Bazid Khan, Nick Compton, and Urooj Mumtaz, with Sikander Bakht as the presenter.
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