Islamabad-(Mudassar Iqbal): Pakistan Television (PTV) proudly announces its successful live coverage of the Shanghai Cooperation Organization (SCO) Summit, which took place in Islamabad on October 15 and 16, 2024. This accomplishment showcases the dedication and effective collaboration of the entire organization. The broadcast was facilitated by state-of-the-art equipment deployed at Noor Khan Airbase, Islamabad International Airport, Jinnah Convention Centre, and along all major routes, supported by DSNG units, FPUs, fiber optic connectivity, and HD cameras to deliver a top-quality viewing experience.
In preparation for the summit, PTV World was upgraded from standard definition (SD) to high definition (HD), enabling foreign media outlets and other global broadcasters to receive high-quality signals, thereby enhancing Pakistan’s image on the international stage. A live feed was provided to foreign media at the Pakistan-China Friendship Centre (PCFC), featuring multilingual feeds to cater to diverse international audiences. Additionally, sign language interpretation was included in the broadcasts of leaders’ addresses and key events, promoting inclusivity and accessibility for all viewers.
Beyond the live television broadcast, PTV’s social media platforms offered extensive coverage, providing a broad and engaging online presence. Real-time updates and highlights of the summit were shared across PTV’s digital channels, increasing audience reach and overall engagement.
Significantly, this comprehensive coverage was accomplished using existing resources without incurring any extra expenses. The in-depth reporting, analysis, and social media interaction during the summit reflect PTV’s strong commitment to excellence in broadcasting. The success of the SCO 2024 coverage highlights PTV’s professionalism and dedication to elevating the nation’s profile on the global stage.
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