Sarmad Ali Re-elected as APNS President Amid Media Crisis Challenges
Sarmad Ali, who has previously served in the role, is expected to take on the difficult task of steering the industry
ISLAMABAD: (Web Desk) – In a significant development for Pakistan’s media industry, Sarmad Ali has been re-elected as President of the All Pakistan Newspapers Society (APNS), a key representative body of the country’s print media.
His re-election comes at a time when the print media sector is facing one of its most challenging periods, marked by declining advertising revenues, rising production costs, and the growing dominance of digital platforms. The industry has also witnessed layoffs, delayed salaries, and financial instability, raising serious concerns about the future of media workers.
Sarmad Ali, who has previously served in the role, is expected to take on the difficult task of steering the industry through these challenges. Key expectations from his leadership include addressing the financial crisis faced by newspapers, ensuring timely payment of dues by the government and private advertisers, and advocating for the rights and welfare of media employees.
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Stakeholders within the industry are also looking towards APNS to play a more proactive role in policy advocacy, particularly in securing relief measures, reducing taxes on newsprint, and creating a sustainable business model for print journalism in the digital age.
Media workers, many of whom have been struggling due to job insecurity and unpaid wages, are hopeful that the new leadership will prioritize their concerns and push for tangible improvements in working conditions.
While Sarmad Ali’s re-election has been welcomed by industry circles, observers note that the road ahead remains difficult, and meaningful reforms will be crucial to revive confidence in Pakistan’s print media sector.



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