Apple is gearing up for its major product launch event of the year, slated for September 10, according to Bloomberg News sources. The company is set to unveil its latest iPhones, Apple Watches, and AirPods. Although the exact timing has yet to be confirmed, the new devices are expected to go on sale on September 20, following Apple’s usual pattern.
Apple has not responded to Reuters’ request for a comment.
Analysts are predicting a significant upgrade cycle for the iPhone 16 series, anticipating that the upcoming software update will be one of the most substantial yet. This update is expected to feature advanced artificial intelligence capabilities, an area where competitors like Samsung have been more proactive.
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This product launch comes at a time when Apple is projecting growth, with hopes that AI innovations will attract customers, even as its performance in China has been lackluster. Sales in China, Apple’s third-largest market, fell by 6.5% in the third quarter, surpassing the anticipated decline of 2.4%, according to Visible Alpha.
In June’s annual developer conference, Apple introduced its long-awaited AI strategy, incorporating its new “Apple Intelligence” technology across its apps, including Siri, and integrating OpenAI’s ChatGPT into its devices.
Despite these advancements, Apple remains heavily reliant on iPhone sales, and some analysts believe that any potential benefits from the new AI features may take time to materialize.
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