Kylie Jenner Faces Backlash Over Wellness Product Promotion

NEW YORK: (Web Desk) -Social media star and businesswoman Kylie Jenner has faced online backlash after promoting a digestion-focused jelly product in a TikTok video, with critics questioning the responsibility of such endorsements.

The 28-year-old influencer appeared in a short promotional clip for Foodology, a wellness brand known for its viral health products, where she introduced the jelly as part of her routine before heading to a fitting. Marketed as a “cutting jelly,” the product is promoted as aiding digestion, reducing bloating, and supporting appetite control when used alongside a balanced diet.

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While the endorsement gained rapid attention, it also sparked debate, with users expressing concern over celebrities promoting wellness products to young and impressionable audiences. Critics warned that such promotions could contribute to unhealthy diet culture and unrealistic body standards.

However, some fans defended Jenner, arguing that similar digestion supplements are commonly used globally and should not be misrepresented. Foodology has yet to issue a response, while Jenner has continued her regular social media activity without addressing the criticism.