US businesses may lose $1 billion in just 30 days. Here’s why!

ISLAMABAD: TikTok has filed an emergency motion seeking a temporary injunction to prevent a US law that mandates its parent company, ByteDance, to sell the app by January 19 or face a nationwide ban over national security concerns. The platform argues that the law violates the First Amendment and has called on the Supreme Court to delay enforcement, allowing time for a constitutional review.

TikTok, which boasts 170 million American users, warned that a ban would cause significant economic damage. Estimates suggest small businesses could lose over $1 billion in revenue, content creators could lose nearly $300 million, and TikTok could forfeit 29% of its advertising revenue in just one month. The company has emphasized that the ban would do more harm to US businesses than any potential security threat posed by the app.

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In its filing, TikTok noted that the government had already delayed the law’s enforcement by setting a 270-day deadline, and argued that the issue should be resolved through the courts without the risk of a hasty decision before the new administration takes office.

The platform also stressed that if the new US administration under Donald Trump decides to reverse the ban, the case could become moot. TikTok has requested a decision by December 16, and if denied, it plans to seek emergency relief from the Supreme Court.

The outcome of this legal battle is crucial, not just for TikTok’s future in the US, but for its global user base. A US ban could disrupt the app for millions of users worldwide, with no guarantee they would return even if the ban is lifted.