Saudi Arabia Launches EXOBOT Electric Sedan and SUV

RIYADH: (Finance Reporter) – Saudi Crown Prince and Prime Minister Mohammed bin Salman, who also chairs the Public Investment Fund (PIF), has announced the launch of EXOBOT, the flagship electric vehicle line of CEER, Saudi Arabia’s first national automotive brand.

The launch marks an important development in the Kingdom’s efforts to establish a modern automotive industry, strengthen its industrial base and create a sustainable manufacturing ecosystem.

Mohammed bin Salman said the introduction of CEER’s first vehicles represents another milestone in Saudi Arabia’s drive to develop a sustainable and prosperous industrial sector.

He said the initiative would help make the automotive industry an important contributor to economic growth by attracting investment, developing local talent and expanding private-sector participation.

The EXOBOT sedan and SUV are the first two of seven models CEER plans to introduce over the next five years. The upcoming range will include compact and midsize vehicles featuring different propulsion technologies designed to meet varying consumer requirements.

Production of the vehicles will take place at the CEER Manufacturing Complex, described as the largest automotive production facility in the Middle East and one of the most advanced facilities of its kind globally.

According to CEER, the EXOBOT sedan and SUV were designed and engineered in Saudi Arabia. Their styling draws inspiration from the Kingdom’s landscape and cultural heritage while reflecting the country’s ambitions for the future.

The vehicles have been developed to meet international standards as Saudi Arabia seeks to strengthen its position in the global automotive market.

CEER is projected to contribute more than SR30 billion ($8 billion) to Saudi Arabia’s gross domestic product by 2034 and add over SR80 billion ($21 billion) to the country’s trade balance. The company is also expected to generate numerous skilled employment opportunities, both directly and indirectly.

PIF launched CEER in 2022 as Saudi Arabia’s first homegrown automotive brand. The initiative aims to develop the Kingdom’s industrial ecosystem, attract investments, create opportunities for the private sector and increase the automotive sector’s contribution to the national economy.