Islamabad Mudasir Chaudhry- Atta Tarar, Minister of Information, has launched a comprehensive overhaul of Pakistan Television (PTV), shutting down 25 low-rating shows and introducing a new policy aimed at promoting openness, professionalism, and constructive criticism.
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Tarar has vowed to root out sifarishi culture, incompetence, and fake news on PTV, stating that this is just the beginning of the “Operation Clean Up” initiative. He has faced resistance from vested interests and mafias but remains resolute in his mission to transform PTV.
The minister has announced the recruitment of professional anchors and producers, while warning that fake and incompetent staff will be sent packing. He has also engaged multiple experts to revamp PTV’s programming, aiming to make it comparable to private channels.
Tarar has addressed concerns about the rating of talk shows on PTV, stating that the policy has been changed to allow for openness and criticism of the government. He has also hinted at taking action against those behind a malicious social media campaign resisting the changes.
With a focus on marketing and sales, Tarar aims to make PTV’s shows profitable and vibrant, starting with the successful coverage of the ICC T20 World Cup.
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