Zindigi, in collaboration with JS Bank, introduces Pakistan’s most inclusive contactless payment solution: Zindigi Pay. Unlike other contactless payment methods available in the country, Zindigi Pay is designed to be universally accessible, allowing all digital wallets—not just Zindigi’s—to use the service. This makes it an ideal choice for both individuals and businesses.
With Zindigi Pay, you can make payments beyond just retail stores. It enables users to transfer money to others using a simple touchless method. Thanks to the integration with the State Bank’s Raast QR system, there is no need for extra hardware like special cases or NFC-enabled devices. Your phone effectively becomes a POS terminal for everyone.
Zindigi Pay stands out as one of Pakistan’s largest contactless payment networks, ensuring extensive availability across the nation. It aligns with Pakistan’s evolving digital landscape and global trends in digital payment adoption. Addressing common challenges such as customer trust, regulatory compliance, technological infrastructure, cybersecurity, and service quality, Zindigi Pay eliminates the need for specialized mobile phones and POS machines. Driven by the vision of the State Bank of Pakistan, Zindigi Raast fosters interoperability and convenience across various digital wallets.
Noman Azhar, Chief Officer at Zindigi, commented, “Zindigi is committed to simplifying and enhancing financial transactions. Zindigi Pay breaks down barriers to payment, making it accessible for everyone. This initiative supports the SBP’s vision of transitioning to a cashless economy by shifting from cash dependency to a more convenient digital system.”
Zindigi is dedicated to advancing digital innovation in Pakistan, aiming to make financial transactions more accessible, secure, and user-friendly for all, regardless of their technical proficiency or economic status. This initiative reflects Zindigi’s commitment to leading the way in digital finance and ensuring that no one is left behind on the path to a cashless society.
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