NEW YORK / WASHINGTON — Sept. 2, 2025 — Digital tokens linked to the Trump family’s cryptocurrency venture, World Liberty Financial (WLF), began trading on several major crypto exchanges Monday, marking a new phase for a project that has already brought in an estimated $500 million for the former president’s family.
The token, called $WLFI, was launched last year as part of a broader push into decentralized finance by the Trump family and its partners. Although initially non-tradable, the token gave early investors voting power over certain platform decisions. In July, a vote among holders cleared the way for public trading — a move expected to raise both visibility and market value.
Major Exchanges List Trump-Linked Token
Starting Monday, $WLFI tokens are available for trading on leading cryptocurrency exchanges including Binance, OKX, and Bybit. As of early trading, the token was priced at $0.3115, according to CoinGecko.
Under current rules, early investors are allowed to sell up to 20% of their holdings, with more expected to be unlocked in future phases. Analysts say the move could increase liquidity while also opening the door to price speculation and increased trading volume — potentially further boosting the Trump family’s financial gains.
$500 Million and Counting
According to Reuters estimates based on transaction data, platform terms, and public disclosures, the Trump family has already netted approximately $500 million from the venture since its inception in 2024. A significant part of that value comes from token allocations, private placements, and strategic deals involving World Liberty Financial and its related stablecoin.
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Political and Ethical Scrutiny
The crypto initiative has drawn sharp criticism from Democratic lawmakers and government ethics advocates, who argue that Trump’s ongoing influence over cryptocurrency regulations while his family profits from the sector creates a serious conflict of interest.
Critics point to the fact that Trump’s administration is actively involved in reshaping digital asset policy in the U.S., including taxation, consumer protections, and stablecoin regulation — all of which could directly impact the value and legality of platforms like World Liberty Financial.
The White House, however, has maintained that Trump’s assets are held in a blind trust managed by his children, and that “no conflict of interest exists.” Still, questions persist about the blurred lines between public power and private gain.
Celebrity-Driven Token Frenzy?
The launch of $WLFI is being closely watched as part of a broader trend of political and celebrity-driven cryptocurrencies, where perceived brand value drives investor interest. Early $WLFI backers reportedly saw the token as a speculative play with long-term upside tied to Trump’s political prominence and market reach.
With the token now tradable, investors and analysts alike will be watching to see whether the Trump brand can sustain momentum in the notoriously volatile world of crypto.
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