TikTok just copied WhatsApp & Instagram – But users love it

TikTok is expanding beyond video entertainment by rolling out new messaging tools. Users will now be able to send 60-second voice notes and share up to nine images or videos in one-to-one and group chats.

The update marks a significant step for TikTok as it positions itself as more than just a video-sharing platform. With the addition of voice notes and photo sharing, the app is aligning its messaging experience with competitors like WhatsApp, Instagram, and Apple’s Messages.

According to TikTok, the features will be rolling out globally over the next few weeks.

How voice notes work on TikTok

Users can now record and send audio messages up to 60 seconds long in direct messages. The feature reflects a growing communication trend among Gen Z, who increasingly prefer voice notes over typing.

This move puts TikTok in line with social platforms where audio-based messaging has become a core feature.

Photo and video sharing in chats

TikTok’s update also allows users to share up to nine images or videos in chats, whether captured directly through the camera or selected from the phone’s gallery. Editing tools are also available before sending.

However, TikTok has added a safety restriction: first-time message requests cannot include photos or videos from the sender’s camera. They may only share content already available on TikTok, preventing unsolicited media sharing.

Safety first in messaging

The company emphasized that safety remains central to its design. By limiting unsolicited images or videos in initial DMs, TikTok aims to reduce risks such as spam and unwanted content.

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By enhancing DMs, TikTok is signaling its ambition to become a full-fledged social network, not just a short-video app. These updates may increase user engagement, encouraging people to stay on the platform for conversations instead of switching to WhatsApp or Instagram.