TikTok introduces new ad formats for users

ISLAMABAD: (Web Desk) – TikTok is introducing several new advertising formats that are likely to catch the attention of users—though perhaps not in a good way.

One of the formats, called Logo Takeover, will display a brand’s logo alongside TikTok immediately when users open the app. This allows companies to capture attention from the very first moment while promoting partnership, credibility, and cultural relevance.

Another format, designed for prime-time events, will show three ads from a single company within a 15-minute window, timed to coincide with live events or special moments, increasing brand exposure during high-traffic periods.

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A third format, called Top Reach, merges TikTok’s existing Top View and Top Feed formats. Top View previously showed ads as soon as the app opened, while Top Feed placed them in users’ For You feed. Combining the two now ensures brands reach more users across multiple touchpoints.

While TikTok says these formats will expand brand reach, users will inevitably encounter more ads—sometimes immediately upon opening the app or multiple times within a short interval—which may not be well-received by the platform’s audience.