By,Malaika Khan
Nestled in Southeast lies Pakistan, a country with a plethora of choices; socially, culturally and even spiritually for different types of tourists that has remained largely undiscovered by the world. The country’s name being identified with adventure, as it is home to some of the most challenging trekking and mountaineering routes, the most famous one being K2, also known as ‘The Mountain Killer’. Pakistan’s landscape is an unmatched marvel captivating travelers worldwide, also being ranked as the number one travel destination for tourism in 2020, American Vogue, Conde Nast Traveler.
Having a unique and varied landscape; from towering mountain peaks of the Karakoram and Himalaya to sweeping plains, fertile and arable valleys that are a haven for nature enthusiast, to a hub of UNESCO archeological world heritage sites, and to the vast alluvial delta of Indus River in the South connecting with the pristine coast of the Arabian Sea.
Whether we are seeking serenity in a breathtaking, picturesque scenery or wild adventure in the rugged terrains, Pakistan’s name carries the promise of unforgettable experiences in a landscape that is as diverse as it is captivating. Truly a photographer’s dream!
Let us uncover Pakistan’s vast tourism potential in these key areas and some immersive experiences awaiting to be explored:
Scenic Landscape:
Blessed with spectacular vistas that leaves travelers out of breath, the country’s name resonates with the sheer majesty of its geography. Invoking images of the mighty K2 and the remarkable Karakoram Highway that is considered to be one of the most awe-inspiring road journeys.
The Hunza Valley, located 2,500 meters above sea-level, a place where myth and reality cross paths, greeted by a surreal blend of lush greenery and snow-capped peaks of Rakaposhi and Ultar Sar. Its breathtaking scenery and unique blend of cultures in its villages, such as Karimabad and Aliabad, makes it a destination like nothing experienced before.
Next to it, is the Skardu Valley also referred to as the “Cold Desert”, a unique facet which is unlike the typical image of deserts one might conjure. It is a high-altitude wonderland, renowned for its incredible barren terrain and freezing temperature. The landscape is dominated by vast smooth, sandy dune; the Katpana Desert or Shigar Desert. These dunes surrounded by overshadowing mountains, create a landscape that is both visually striking and unexpected at such a high altitude.
Further to the South lies the Kaghan Valley which is located in the province of Khyber Pakhtunkwa where visitors are greeted by pristine lakes like Saif-ul-Mulook, encompassed by lush pine forests and surrounded by the rugged peaks of the Himalayas. It offers a serene escape from the hustle and bustle of a busy, urban life.
Venturing further northward, one encounters the Fairy Meadows, aptly named for their outwardly beauty. These emerald green meadows, located near the Nanga Parbat base, also the ninth-highest mountain in the world, are a gateway to the wilderness. A trek through dense alpine forests, encounters with diverse wildlife, and the sight of Nanga Parbat’s awe-inspiring grandeur are all part of the enchanting experience.
Cultural Riches and UNESCO World Heritage
Pakistan’s tourism potential is a kaleidoscope of cultural gems waiting to be explored. This multifaceted tapestry of cultures, traditions and historical heritage serve as a magnetic force for travelers seeking authentic experiences.
The country has been home to various civilizations, UNESCO World Heritage sites and rich historical treasures, which offers an immersive experience and deep insights into Pakistan’s enriching past and vibrant present. In fact, the World Economic Forum has placed Pakistan in top 25 % of global destinations for its UNESCO ‘World Heritage Sites’.
Lahore, often referred to as the heart of Pakistan, houses the Lahore Fort and Shalimar Gardens, both designated as UNESCO World Heritage Sites. The incredible architect from the Mughal era transport visitors into an era of opulence. The Lahore Fort, adorned with meticulously detailed frescoes and graced by the presence of majestic Diwan-e-Khas offers visitors a glimpse back in time. Meanwhile, the Shalimar Gardens, a testament to Mughal landscaping, offer beautiful terraces, fountains and tranquil pools. Other than this, Lahore itself is a hub of culture and heritage, with the infamous Badshahi Mosque and historic Walled City highlighting the city’s rich past.
Another UNESCO heritage, the historic city of Thatta, serves as a treasury of cultural riches. Located in the province of Sindh and showcasing the architectural boom during the Mughal Emperor, Shah Jahan’s period. Thatta is a place where history and culture come together seamlessly, highlighting the blend of Mughal and Persian architectural designs.
Mohenjo-Daro and Harappa, two ancient cities in Pakistan, hold immense tourism potential as UNESCO sites. They offer a unique window into the Indus Valley Civilization, an ancient culture dating back to 4000 years. The cities’ well-preserved ruins showcase an advanced urban system. For tourists and history enthusiasts, an extraordinary opportunity to explore origins of human civilization is offered.
These sites are not just mere historical remnants, but they are vibrant destinations that give an opportunity to look into the country’s rich history, architectural splendors and natural wonders. As Pakistan welcomes the world of tourism, these sites possess the power to enchant travelers seeking the undiscovered gems of this extraordinary country.
Preservation and Promotion and Tourism Potential
Tourism in Pakistan is a growing industry and undoubtedly, Pakistan has a lot of potential to excel here as it already bears all of the natural, cultural and historical aspects to do so. With increase in security and stability, an increase in tourism can be predicted, as it was in 2020-2022 when tourism increased by more than 300%.
By 2025, the government predicts tourism industry in Pakistan contributing to Rs. 1 trillion (US $3.5 billion) to the economy.
Preservation and promotion are the cornerstones of Pakistan’s strategy to unlock its tourism potential.
Investment in restoration and protection of historical sites and landscapes ensures that these treasures remain intact for future generations to explore and appreciate. In addition, the promotion of sustainable tourism practices ensures that the country’s unique offerings are showcased responsibly, minimizing the impact on fragile ecosystems. By carefully balancing preservation and promotion, Pakistan is ready to captivate travelers eager to explore its hidden treasures, presenting a fusion of rich history and breathtaking landscapes.
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