Islamabad : Pakistan’s Tourism Boom: $30 Billion Revenue Forecast in Six Years, Pakistan is set to witness a tourism boom, with projected revenue from tourism promotion expected to exceed $30 billion (equivalent to over PKR 83 trillion) within the next six years.
The Special Investment Facilitation Council (SIFC) has been instrumental in driving growth across various sectors, including energy, agriculture, IT, minerals, and notably, tourism.
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Historically, Pakistan’s tourism industry has struggled due to limited government support, a lack of regulatory framework, and inadequate infrastructure. However, the establishment of the Green Tourism Company, backed by SIFC, marks a significant turnaround. This company is revitalizing neglected government resorts, incurring annual expenses exceeding a billion rupees.
The initiative aims to elevate Pakistan’s standing as a tourism-friendly destination through collaborative efforts, involving provincial support and the development of robust service infrastructure for short-term projects and a sustainable environment for long-term projects.
In its initial phase, Green Tourism Company has earmarked 20 locations nationwide for development, with 25% of these sites situated in Gilgit-Baltistan, attracting an investment of PKR 3 billion.
Under this initiative, 35% of the profits generated will be allocated to the government of Gilgit-Baltistan, while 20% will be reinvested in tourism promotion. This project is also poised to create direct employment opportunities for local communities, further bolstering the region’s economic development.
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- Pakistan is rich in its tourist destinations offering a diverse range of choices for different types of tourists. The country is home to one of the oldest civilizations in the world, has innumerable locations of scenic beauty, world’s highest mountains, many religious and historic places, unique arts and crafts and a rich culture and heritage.
- The British Backpacker Society ranked Pakistan as the world’s top adventure travel destination in 2018, describing the country as “one of the friendliest countries on earth, with mountain scenery that is beyond anyone’s wildest imagination”
- Pakistan is home to a number of UNESCO world heritage sites like, Archaeological Ruins at Moenjodaro, Buddhist Ruins of Takht-i-Bahi and Neighbouring City Remains at Sahr-i-Bahlol, Fort and Shalamar Gardens in Lahore, Historical Monuments at Makli, Thatta, Rohtas Fort and Taxila.
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