Meta Faces $359 Million Lawsuit Over Alleged Piracy of Adult Films

ISLAMABAD: Meta is being sued for $359 million by adult entertainment companies Strike 3 Holdings and Counterlife Media, who claim the tech giant illegally downloaded and shared nearly 2,400 adult films. The plaintiffs allege that the content was used to train Meta’s artificial intelligence systems.

Meta has denied the accusations, insisting the downloads were for personal use and not part of any AI development program. The lawsuit, filed in July 2025, accuses Meta of “willfully and intentionally” pirating content from Strike 3’s portfolio and suggests the company may be working on a pornographic AI model linked to its upcoming video generator, Movie Gen.

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Strike 3 is known for aggressively defending its copyrights and has a long history of litigation against both individuals and platforms. According to the lawsuit, evidence includes 47 IP addresses associated with Meta that allegedly accessed the adult content.

Meta has moved to dismiss the case, calling the evidence “guesswork and innuendo,” and argued that the download frequency—about 22 per year—is too low to be relevant for AI training. The lawsuit also highlights a Meta contractor’s father, whose IP address reportedly downloaded 97 videos. Meta maintains this reflects private activity and not corporate misuse.

Meta reiterated that its AI systems do not train on pornographic material, that sexually explicit content is banned from its models, and that it has no plans to incorporate adult content into its AI technologies.