LAAM Fashion Week 2026 Day 3 Showcases Pakistan’s Runway-to-E-Tail Innovation

Lahore: (Web Desk) –  The third day of LAAM Fashion Week (LFW) 2026 highlighted Pakistan’s diverse fashion ecosystem, bringing together high-street, prêt, luxury, bridal, and manufacturing brands under a runway-to-e-tail model, allowing immediate online access to showcased collections.

Day 3 opened with the High-Street Edit, featuring KIBO, Golmohar by Asif Chaudhary, and Kiara. KIBO’s Becoming collection explored introspection and transformation through muted tones and layered silhouettes. Golmohar’s Aitbaar presented formal lawn wear enhanced with traditional hand block printing, while Kiara’s Kaleidoscope Soul celebrated individuality with playful two-piece ensembles and vibrant appliqué work.

The Retail Runway featured KB by Zulfiqar Malik, MISL, and Meeral. KB’s Rohi drew inspiration from the Cholistan desert, combining black bases with jewel tones and folk embroidery. MISL’s Shaam-e-Sehar captured the calm transition from day to night through flowing silhouettes and warm tones. Meeral’s Celestia presented refined wedding and occasion wear with elegant silhouettes and festive accents.

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Day 3 concluded with luxury and designer showcases. The House of Kamiar Rokni presented Return, emphasizing event wear and bridal ensembles with a balance of tradition and contemporary design. SUMMAT’s Celestial Veil explored eveningwear with soft hues, engineered layering, and delicate embellishments. Mo by Mohsin Tawasulli’s Part Deux bridged heritage and modernity through structured yet fluid silhouettes inspired by historical artifacts. Finally, Saira Shakira closed the day with Free as a Bird – A Bohemian Rhapsody, celebrating artistic freedom through paisley prints, artisanal embroidery, fringe, and flowing fabrics.

LFW 2026 is being streamed live in over 120 countries and 7,800 cities, marking the largest global broadcast of Pakistani fashion to date. The platform emphasizes the coexistence of craft, creativity, and commerce, enabling global consumer engagement while highlighting Pakistan’s rich artisan heritage.

With strong support from brands like Haseens and J., partners including Skynet, PostEx, IGI General Insurance, and food partner SALT, LFW 2026 underscores Pakistan’s fashion industry’s growth, innovation, and readiness to compete on a global scale.

Co-founded by LAAM and Design651, the fashion week is directed by HSY, with Nabila and N-Gents as style partners, Maheen Kardar as Designer Experience Director, Kollaage Concepts as OOH partner, and Lotus managing strategic communications, while AI Solutions handles livestream and digital connectivity