Historic Gains for Trump Among Hispanic Voters as Economic Concerns Dominate
Trump’s share among Hispanic voters rose significantly, reaching levels unseen for a Republican since the 1970s.
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US-(Special Correspondent): Donald Trump redefined the U.S. voter landscape in the 2024 election, strengthening support from Hispanic voters, young Americans, and those without college degrees, and increasing his vote share across nearly all regions as he reclaimed the presidency.
The Republican’s populist platform emphasized protecting U.S. workers from global competition and proposed various tax cuts, appealing strongly to working-class and non-white Americans, which contributed to his increased share of the vote nationwide.
One of the most notable shifts was the 14-percentage-point rise in Trump’s Hispanic support, as revealed by an Edison Research exit poll. Approximately 46% of Hispanic voters chose Trump, a significant rise from the 32% he garnered in 2020. This marks the highest support level for a Republican candidate among Hispanic voters since exit polls began tracking in the 1970s, slightly exceeding George W. Bush’s 44% in 2004, according to data from the American Enterprise Institute.
In counties where over 20% of voters were Hispanic, Trump’s margin over Kamala Harris improved by 13 points compared to his 2020 performance against Biden.
“Young Hispanics don’t have the same loyalty to the Democrats that their grandparents did,” explained Giancarlo Sopo, a Republican media strategist involved in Trump’s 2020 Hispanic outreach.
Trump won 55% of Hispanic men, an increase of 19 points over 2020, and gained the support of 38% of Hispanic women, 8 points higher than in his last run.
Despite his stance on strict immigration policies, many Hispanic voters backed Trump’s approach. The Edison Research exit poll revealed that around a quarter of Hispanic voters supported the deportation of undocumented immigrants, compared to 40% of voters overall.
### Economic Concerns Drive Hispanic Support
Hispanic Americans, who are more likely to be working-class and have lower college attendance rates than white Americans, were particularly affected by economic challenges such as inflation and rising mortgage rates. Trump captured 43% of the 18-29 age group, marking a 7-point increase from 2020.
Around two-thirds of voters viewed the economy negatively, compared to about half in 2020. About 46% felt their financial situation had worsened since Biden took office, a notable increase from the 20% who felt similarly in 2020.
“Republicans have historically been more effective in addressing voter concerns about the economy,” said Clarissa Martinez De Castro of UnidosUS Latino Vote Initiative. “For Hispanic voters, this election was largely about economic issues.”
In Arizona, a crucial swing state that Biden had won, newly naturalized citizen Arturo Laguna voted for Trump, citing his conservative values on family, pro-life issues, and religion. “Kamala doesn’t represent those values,” said Laguna, a corporate manager.
Trump’s gains extended across the country, with a 5-point increase over his 2020 performance in roughly 2,200 counties where vote counting was nearly complete. This was fueled by growing support from non-college-educated voters, who made up slightly more than half of Tuesday’s electorate. Trump secured 56% of the non-college-educated vote, up 6 points from 2020, while Harris retained 55% of the college-educated vote—unchanged from Biden’s support in 2020.
Trump’s support among non-white voters without college degrees rose by 8 points, building on shifts first seen in his 2016 campaign when he drew significant support from working-class white voters. This year, he maintained a high share with that demographic, winning 66%, only a 1-point decrease from 2020.
While Trump gained support across most areas, his strongest advances were in major cities, traditionally Democratic strongholds. He won Nassau County, east of New York City, with around 52% of the vote.
In the 25 largest urban counties where the vote count was nearly complete by Wednesday, Harris took 60% of the vote—a 5-point drop from Biden’s performance in 2020 and the lowest share for a Democrat in those counties since 2012.
Harris won 53% of the women’s vote, while Trump garnered 55% of the men’s vote, outperforming his 2020 results in both groups.
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