Global Smartphone Sales Hardly Grew in Q2, But This Company Stayed Ahead

Samsung led the market with an estimated 58 million units shipped, capturing 19.7% of the global share.

By DTD- On Jul 17, 2025

ISLAMABAD: Global smartphone shipments saw a slight 1% year-over-year increase in the second quarter of 2025, according to the latest report from the International Data Corporation (IDC). The April–June period remains one of the more challenging quarters for the industry, as macroeconomic pressures continued to weigh on global demand.

Persistent challenges, including tariff fluctuations, currency instability, rising inflation, and unemployment, have limited consumer purchasing power. Demand in China remained especially weak, further dragging down global growth potential.

Samsung led the market with an estimated 58 million units shipped, capturing 19.7% of the global share. The brand’s performance was bolstered by the release of its new Galaxy A36 and Galaxy A56 models, which helped drive momentum during the quarter.

Apple secured second place with 46.4 million units shipped and a 15.7% share. The company saw strong double-digit growth in emerging markets but experienced a 1% decline in China, despite being the top-selling brand during the 618 e-commerce festival.

Xiaomi ranked third globally with 42.5 million shipments and a 14.4% share, showing a marginal 0.6% annual growth. Vivo followed with 27.1 million units and 9.2%, while Transsion, which includes brands such as Infinix, Tecno, and itel, rounded out the top five with 25.1 million units and an 8.5% share.

Despite ongoing economic uncertainty, the marginal rise in shipments suggests a potential recovery trend. Industry analysts anticipate further stabilization as macroeconomic conditions improve and consumer confidence gradually returns.