ISLAMABAD: In a significant development for cricket fans across Pakistan, ARY Communications has emerged victorious in securing the media rights for the upcoming men’s and women’s cricket series. This achievement follows a transparent tender process, aligning perfectly with the Pakistan Cricket Board’s (PCB) strategy to elevate the quality of international bilateral cricket broadcasts.
The agreement guarantees live coverage of the much-anticipated matches on A Sports HD, the country’s premier HD Sports Channel. Fans can look forward to witnessing thrilling action as Pakistan takes on New Zealand in five men’s Twenty20 Internationals from April 18 to April 27 in Rawalpindi and Lahore, alongside the Pakistan women’s versus West Indies women’s series comprising three ODIs and five T20Is from April 18 to May 3 in Karachi.
This partnership marks another milestone in the enduring collaboration between PCB and ARY Communications, which began in 2022 when the network secured media rights for the HBL Pakistan Super League. The latest agreement not only signifies a significant 41 percent increase in media rights value from previous series but also reflects PCB’s commitment to maximizing revenue for cricket development.
Salman Iqbal, Founder and Chief Executive of ARY Digital, expressed his excitement, stating, “A Sports HD will serve as the primary destination for Pakistan cricket during these two exciting series. I am thrilled to continue ARY’s longstanding partnership with the Pakistan Cricket Board.”
Salman Naseer, PCB Chief Operating Officer, echoed this sentiment, emphasizing the importance of providing fans with high-quality broadcasts through fair and transparent processes. He highlighted PCB Chairman Mr. Mohsin Naqvi’s vision, aiming to enhance the board’s brand value as a national asset.
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A Sports HD boasts an impressive track record of showcasing prestigious events, including the HBL Pakistan Super League, ICC tournaments, and various international leagues. This partnership not only enhances the viewing experience for cricket enthusiasts but also reinforces ARY Communications’ commitment to promoting premium sporting events in Pakistan.
As cricket fever grips the nation, fans can anticipate unparalleled coverage of the upcoming series, thanks to the collaboration between PCB and ARY Communications. This latest endeavor promises to deliver unforgettable moments and uphold Pakistan’s passion for cricket on the grandest stage of all.
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