Amar Khan Hails Riz Ahmed’s Series Bait

Gorgeous actress Amar Khan recently took to Instagram to praise Riz Ahmed’s latest series Bait, calling it a must-watch for actors across the industry.

In a glowing Instagram story, Amar described the series as a masterclass in storytelling, commending its mix of sharp humor, cultural commentary, and relatable portrayal of an artist navigating pressure and expectations.

She wrote, “If there is one outstanding piece of work every actor struggling or established needs to watch in OTT, it’s Bait on @primevideo. What a witty and relatable take on an artist’s peghead, media manipulation, pressure, identity crisis, and all that the world expects. Enriched with Pakistani cultural and pop cultural references, racism, colorism, and political satire—mindboggling. Riz Ahmed writing and producing such Muslim narratives is a testament that actors everywhere need to step up in both content and choice of work. Here I am, taking notes as a student of cinema.”

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Bait, written by and starring Riz Ahmed, follows Shah Latif, a struggling actor whose final chance at stardom comes from an audition to become the first brown James Bond. Over four chaotic days, the series explores the pressures from family, ex-partners, and society on whether he is right for the role.

The show deftly tackles identity, assimilation, racism, family dynamics, cultural expectations, and validation while keeping a natural and humorous tone. Critics and viewers have praised Bait for its authentic storytelling and nuanced handling of South Asian identity, avoiding stereotypes. Performances by Guz Khan and Aasiya Shah were also highlighted as standout contributions alongside Ahmed’s lead role.