Sajal Aly Launches Dreamy Luxury Lawn Campaign

ISLAMABAD: (Web Desk) – Pakistani actress Sajal Aly has kicked off the lawn season with a visually striking fashion campaign that reimagines summer wear through a luxury, designer-inspired lens.

The campaign showcases a premium lawn collection featuring refined color palettes, intricate embroidery, and high-fashion styling, positioning lawn as a wardrobe choice for elegant daytime gatherings and polished occasions.

In the visuals, Sajal stuns in ensembles ranging from a crisp ivory suit with pastel floral embroidery to a butter yellow outfit styled with a pearl necklace, set against romantic beach backdrops at sunset. Deeper tones like forest green and black-and-silver frocks offer bold, contemporary takes on traditional lawn, with structured silhouettes and rich detailing.

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Artistic elements enhance the dreamlike aesthetic: Sajal poses before curved chrome mirror arches, oversized paper boats, and styled dining setups adorned with roses, candles, and seashells, blending fashion with lifestyle imagery.

Photographed by Tauseef Ahmed, the campaign fuses natural landscapes with surreal studio elements, including reflective installations, minimalist interiors, and mid-century modern furniture, reinforcing luxury lawn as both versatile and refined.