War of Words: The Digital Battlefield between Pakistan and India

By: Rizwan Tahir Chohan

In the modern era, conflicts between nations are no longer fought solely with weapons. The media has become a powerful tool in shaping public opinion, building national narratives, and influencing perceptions beyond borders. During moments of heightened tension between Pakistan and India, this media space turns into an active front where stories are shaped, morale is strengthened, and unity is tested.

In such times, Pakistani media has consistently demonstrated a more responsible and composed approach. Unlike the often sensational and provocative content emerging from across the border, media in Pakistan tends to maintain discipline, focus on verified information, and avoid fanning the flames of hostility. It plays a constructive role in ensuring public confidence, supporting national institutions, and promoting national unity.

One of the most significant differences in media conduct is reflected in the language and tone. Indian outlets and commentators have often been accused of adopting aggressive, abusive, and confrontational narratives, spreading unverified reports, and fueling public hysteria. This approach not only heightens tensions but also undermines the possibility of mature discourse.

On the other hand, Pakistani media both traditional and digital typically maintains a calm and focused posture. News coverage often aligns with official statements, particularly from the Inter-Services Public Relations (ISPR) to inform the public, and avoids speculation or fear-mongering. The role of media in Pakistan becomes one of cohesion, encouraging resilience rather than panic. It serves as a vital link between state and society, offering balanced information and reinforcing a sense of collective purpose.

At the heart of this unity lies the deep-rooted patriotism of the Pakistani people and the unmatched commitment of the country’s armed forces. From the remotest villages to the busiest cities, Pakistanis stand united in love for their homeland. Their loyalty is not just emotional—it is actionable. The people of Pakistan, alongside their armed forces, are ready to make any sacrifice when it comes to defending their country’s sovereignty, dignity, and honor. This spirit is not just evident on the ground, but also across the media landscape, where narratives of bravery, unity, and sacrifice dominate.

In times of conflict, this patriotism becomes even more visible. Media outlets amplify stories of national courage, discipline, and solidarity. Citizens contribute by staying informed, avoiding divisive content, and supporting the state’s official position. Together, they present a dignified image of a nation that values peace but is fully prepared to defend itself when challenged.

While challenges like misinformation can still arise, the overall conduct of Pakistani media reflects a mature, responsible, and patriotic approach. The emphasis remains on unity, verified communication, and unwavering support for national interests.

The media in Pakistan plays a crucial role not just in information dissemination, but in shaping a national mindset rooted in patriotism, discipline, and dignity. In the face of provocations, Pakistan has shown that strength lies not in loud voices but in firm resolve. And when a nation stands united people and armed forces alike it becomes invincible, both in battle and in narrative.

ISPR has done an excellent job by sharing timely and accurate updates during every important stage of the conflict. These updates helped keep the public informed and calm. DG ISPR Lt. Gen. Ahmed Sharif Chaudhry has communicated with clarity and confidence, helping guide public emotions in a balanced way. His calm, professional, and brave personality has earned him great respect both in Pakistan and internationally.

The writer is a PhD scholar at NUML Islamabad and a working journalist affiliated with mainstream media. He can be reached at mrizwantahir332@gmail.com.

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