Dawlance Cook-Off’ Event Engages Appliance-Dealers in Islamabad


Islamabad: 14th February, 2020 (Press release) – Dawlance is the leading enterprise in Pakistan’s home-appliances and kitchen-electronics industry, which has always created fresh opportunities to empower its consumers, by engaging them in informative and healthy socio-cultural activities. Recently, Dawlance held a ‘Cook-Off’ event in Islamabad, to hold a special gathering for its esteemed dealers that will further strengthen the relationships between Dawlance and its dealers.

Dealers from the region were divided into two teams, mentored by renowned Pakistani Celebrity Chef Saadat. The participants worked together to learn how Microwave Ovens can cook different Pakistani recipes with In- Built recipies providing greater convenience. The participants also used Small Domestic Appliances (SDA) including complete range of Table Top and Hand Blenders to make drinks, slushes & dips.

The “Dawlance Cook off” has been launched as a series of unique events, where the dealers engage in an interactive way, to create awareness for the strategic products of Dawlance, especially the cooking and SDA ranges. Besides displaying these innovative and reliable products, the ‘Cook-Off’ also features experience-zones for the dealers, where they learn about the features convenience and advantages of Dawlance products.

Mr. Raheel Hashmi, Group Marketing Manager of Dawlance stated that: These events created opportunities to apprise the dealers in numerous regions, about the high-quality of Dawlance products and its initiatives for excellence in production. The participating dealers can create awareness among their customers about how the Dawlance Microwave Ovens and other equipment can make their kitchens more productive for creative-cooking.

Dawlance is a fully-owned subsidiary of Arçelik – the largest Turkish enterprise, which is also the third-largest manufacturer in Europe which promotes cooking in microwave ovens, as a healthy and efficient practice. The company also engages its consumers through digital and traditional media, to gather data and insights about their preferences, for a deeper understanding of food and cooking needs of Pakistan’s population.