Designer Marine Serre debuts face masks at Paris Fashion Week


France 02 March 2020, Staff Reporter:

Despite the coronavirus having spread to 47 countries with more than 80,000 reported cases worldwide, Paris Fashion Week (PFW) 2020 is still underway. The French designer, sent models down the runway in a variety of face masks, including gingham print and knit pieces over the models’ faces and heads fully covered. Model and influencer Kozue Akimoto attended the Marine Serre show wearing one of the red and black non-disposable masks with a matching printed top.

For the collection, Serre also joined forces with an air quality brand Airinum to create a red and black mask. However, an Airinum representative that “this has been a project going on long before the coronavirus.”

Though coincidentally timed with the coronavirus spread, this is not the first time Marine Serre has incorporated face masks in her sartorial vision. The designer, who founded the Futurewear label in 2017, featured stylish anti-pollution masks in the fall/winter 2019 collection through collaborating with French filtration brand R-PUR – those masks retailed at $575 but are no longer available.

On her website, an eerie voiceover of the runway video explains, “The human question is not how many can possibly survive within the system, but what kind of existence is possible for those who do survive?”

“Her hybrid garments, each a radical cocktail of century-flitting references, utilitarian practicalities, plus a sporting streak, are never so complicated as to miss the contemporary mark.” Paris Fashion Week will run till March 3, 2020.